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US Census - Holiday Shopping ó The December Rush

The holiday season, with all its traditions, family gatherings and general rejoicing, is now upon us. To commemorate this time of cheer, the U.S. Census Bureau presents a host of holiday-related facts and figures from its data warehouse.

By: U. S. Govt.
The holiday season is critical for retailers. How critical? Well, here are some examples using the most recent Census Bureau data. Note that the estimates that follow have not been adjusted to account for seasonal variations or price changes.

$32.4 billion
Retail sales by the nationís department stores in December 2002. This represented a 47 percent jump from the previous month (when retail sales, many Christmas-related, registered $21.9 billion). No other month-to-month increase in department store sales last year came near that.

Other U.S. retailers with sizable jumps in sales between November and December 2002 included clothing stores (44 percent); jewelry stores (163 percent); book stores (87 percent); sporting goods stores (59 percent); and radio, TV and other electronics stores (56 percent). <http://www.census.gov/mrts/www/mrts.html>

$13.5 billion
Value of electronic shopping and mail-order sales in December 2002, easily the highest month that year. <http://www.census.gov/mrts/www/mrts.html>

$13.8 billion
Value of e-commerce sales for the fourth quarter of 2002. This amount, which represented 1.6 percent of total retail sales over the period, was greater than e-commerce sales for any other quarter of the year. <http://www.census.gov/mrts/www/mrts.html>

14 percent
Proportion of total 2002 sales for department stores (including leased departments) that took place in December. For jewelry stores, the percentage was 23 percent. <http://www.census.gov/mrts/www/mrts.html>

22 percent
Proportion the nationís department stores built up their inventories between the end of August and the end of November 2002. Thanks to the holiday hordes, inventories plummeted by 23 percent in the yearís final month. <http://www.census.gov/mrts/www/mrts.html>

1.9 million
Number of people employed at department stores in December 2002. This number typically swells during the holiday season, last year rising by 55,000 from November and 214,000 from October. Apparel and accessory stores showed similar seasonal employment gains. (Courtesy of the U.S. Bureau of Labor Statistics.)

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