40 Christmas Wholesale Wrap Web Directory, and Resources

40 Christmas Wholesale Wrap Resources

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You Better Not Lie, I'm Telling You Why Santa Claus Is Comin

By: Dawn Fry
Holiday season brings the perennial return of Santa Claus.
According to traditional lore, St. Nick flies around the world
on his reindeer-powered sleigh. He lavishes gifts upon the good
children of the world, and as for the naughty youngsters?well,
they can expect lumps of fossil fuel in their stockings. This
jovial, rotund old fellow provides a magical experience that
enriches the lives of children. Right? Well, not necessarily.
Parents often recount their childhood stories as cherished
memories and want to recreate the same experiences for their
children. Unfortunately, parents' good intentions may actually
lead to mixed messages that may be harmful to children?and there
is no magic in that. After taking a closer look at how the Santa
?fantasy? really affects children, you'll realize that it's time
to give the traditional Santa fantasy a modern makeover.
You Better Not Pout?. ?He knows when you've been bad or good, so
be good for goodness sake." The song "Santa Claus Is Coming to
Town" provides an example of the mixed messages associated with
the traditional Santa Claus myth. In this song, the take-home
message for many children is: "Santa is watching you, so you
better be good. If you are not good Santa won?t bring you toys."
Adults, in some cases, take advantage of this message to control
children's behavior. A department store employee once boasted
that she had the perfect way to keep customers? children under
control. Whenever children became unruly, she would warn them
that Santa had cameras all over the store, and he could see them
being bad. If they didn't stop misbehaving, the clerk warned,
they wouldn?t receive any toys on Christmas. She took great
pride in the fact that this trick worked every time.
What a creepy idea: Santa watches and judges you, and worse, he
may even punish you. Youngsters believe that if they don?t
perform in acceptable ways, Santa won?t bring them toys. This
reward/punishment scenario encourages children to be good for
the sake of a reward, and even worse, it instills a sort of "Big
Brother is watching" feeling. So be good to get toys, and be
good because someone's watching you. What happened to be good
for goodness sake?
He's Gonna Find Out Who's Naughty or Nice?. Another harmful
message implicit in the Santa myth is that material objects
reflect quality of character. In this faulty logic, if being
good leads to toys, then receiving toys signify good behavior.
Take, for instance, the following example?a true story.
After the holidays, several children discussed the exciting
gifts Santa had brought them. One chil....[MORE]

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